books
About the list
These are books worth reading. Here, I share only books I’ve read myself and found useful. All of these provide interesting context and insight around business and eCommerce that have given me perspective over the years. I hope you find the same. Do share your thoughts and recommendations in the comments.
Post Corona:
Post Corona: From Crisis to Opportunity Scott Galloway
The State of Retail:
Re-engineering Retail: The Future of Selling in a Post-Digital World Doug Stephens
Branding:
The Open Brand: When Push Comes to Pull in a Web-Made World Kelly Mooney (Author), Nita Rollins
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier
BrandSimple: How the Best Brands Keep it Simple and Succeed Allen P. Adamson (Author), Martin Sorrell (Foreword)
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Harvard Business School Press (Compiler)
Customer Experience:
Customers Included: How to transform products, companies, and the world– with a single step. Mark Hurst and Phil Terry
Setting the Table: The Transforming Power of Hospitality in Business Danny Meyer
Eight to Great: Eight Steps to Delivering an Exceptional Customer Experience Greg Gianforte
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition Steve Krug
The Ten Demandments: Rules to Live By in the Age of the Demanding Customer Kelly Mooney, Laura Bergheim
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli
Delivering Happiness: A Path to Profits, Passion, and Purpose Tony Hsieh
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond Paco Underhill
Call of the Mall: The Geography of Shopping by the Author of Why We Buy Paco Underhill
Life & learning:
Why not? How to Use Everyday Ingenuity to Solve Problems Big and Small Barry Nalebuff & Ian Ayres
THE ONE THING The Surprisingly Simple Truth Behind Extraordinary Results Gary Keller with Jay Papasan
Business & Marketing:
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
The Google Story David A. Vise (Author), Mark Malseed
Amazonia: Five Years at the Epicenter of the dot.com Juggernaut (rev. ed.) James Marcus (Author)
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter Seth Godin
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Steven D. Levitt, Stephen J. Dubner
SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance Steven D. Levitt, Stephen J. Dubner
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures Dan Roam
Web Analytics:
Google Analytics Breakthrough: From Zero to Business Impact Feras Alhlou, Shiraz Asif, Eric Fettman
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik
Web Analytics: An Hour a Day Avinash Kaushik
Web Analytics Demystified Eric Peterson
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