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About the list

These are books worth reading. Here, I share only books I’ve read myself and found useful. All of these provide interesting context and insight around business and eCommerce that have given me perspective over the years. I hope you find the same. Do share your thoughts and recommendations in the comments.  

Post Corona:

Post Corona: From Crisis to Opportunity  Scott GallowayPost Corona





The State of Retail:

The Future of Selling in a Post-Digital WorldRe-engineering Retail: The Future of Selling in a Post-Digital World  Doug Stephens   





The Open BrandThe Open Brand: When Push Comes to Pull in a Web-Made World  Kelly Mooney (Author),  Nita Rollins   

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design  Marty Neumeier  

BrandSimple: How the Best Brands Keep it Simple and Succeed  Allen P. Adamson (Author), Martin Sorrell (Foreword) 

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)  Harvard Business School Press (Compiler)    


Customer Experience:

Customers IncludedCustomers Included: How to transform products, companies, and the world– with a single step. Mark Hurst and Phil Terry  

Setting the Table: The Transforming Power of Hospitality in Business  Danny Meyer    

Eight to Great: Eight Steps to Delivering an Exceptional Customer Experience   Greg Gianforte   

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition   Steve Krug    

The Ten Demandments: Rules to Live By in the Age of the Demanding Customer   Kelly Mooney,   Laura Bergheim  

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary   Joseph Michelli   

Delivering Happiness: A Path to Profits, Passion, and Purpose   Tony Hsieh    

Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond  Paco Underhill   

Call of the Mall: The Geography of Shopping by the Author of Why We Buy   Paco Underhill    



Business & Marketing:


The Tipping Point: How Little Things Can Make a Big Difference   Malcolm Gladwell  

The Google Story   David A. Vise (Author), Mark Malseed    

Amazonia: Five Years at the Epicenter of the Juggernaut (rev. ed.)   James Marcus (Author)  

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas  Seth Godin  

Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter   Seth Godin  

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything   Steven D. Levitt,  Stephen J. Dubner  

SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance   Steven D. Levitt, Stephen J. Dubner  

One Comment

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  1. February 10, 2013

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