A few of my favorite websites:
There are a lot of elements that go into making a website great- but the core value is always the same for me: it’s all about the customer experience. I can find what I want, I enjoy doing it, and want to go back. These are sites that have intuitive navigation, a great variety of product and in many cases, value-add content or services. Some of these are classics that continue to evolve- others are the market leaders and innovators. For a transformative view on how to make a customer experience great- take a look at “Customers Included“, the new book by Mark Hurst and Phil Terry.
Net-a-Porter: It’s inspirational, aspirational and fashion forward, though on the pricey side- you’ll find top fashion brands like Alexander McQueen, Missoni, Chloe and many more (I can appreciate it, even if I can’t shop it). They have a point of view- the Edit, which is a Vogue-like online magazine, with video, editorial and more.
J.Crew: Fashion that always has a point of view. Classics with a twist of color, shape and cut, paired with innovative pieces and new ways of putting it all together.
Nordstrom: Upscale department store for when you don’t know what you want, but you’ll know it when you see it. They offer free shipping & returns everyday. They’ve found a way to bring their legendary service online. Advanced filtering makes shopping a huge selection easy- shop jeans by rise, wash, size, color or brand.
Anthropologie: Fashion with a artisinal touch. The site design perfectly reflects the brand point of view- with navigation and menu options designed in a way that reflects the whimsical nature of the brand personality. Top menu drop downs allow you to quickly navigate to a category, and within the category- a collapsible menu allows you to narrow your search further by style, size, color and more.
Mr. Porter: It’s like Net-A-Porter for men. Upscale fashion for men, with a point of view, editorial and style help- the essentials every man needs, how to tell if a suit fits properly, what to wear on the weekend, how to dress for smart-casual- and lots more practical and advice.
Trunk Club: The perfect site for guys who hate to shop. You’ll never have to go to the store again: just fill out the style survey and get paired with a personal shopper, who’ll personally select clothing for you and send you a ‘trunk’. You can keep what you want, and send back what you don’t. It’s that easy.
Filson: Really a hunting and fishing gear site- but the bags are fantastic in waxed cotton, rugged jackets and more. The site is true to the brand, reinforcing heritage and quality without screaming it from the rooftops. Beneath the homepage feature, there are cue shots with clear labels by category, making it easy to shop and browse.
J.Crew: Best daily basics with a dose of style advice. They take the time to put together solutions that put the look together for you. Easy peasy. Enough said.
Home & office
Wag.com: for all the pets in your life. Dogs, cats, birds, reptiles and more. Ever run out of dogfood and forget to get it on the weekend? They’ll deliver it within 2 days, Free- for any order over $35. For a 40lb bag of dog food or your 20 lb. bag of cat litter, and yes, it’s at your doorstep in a day or two. Priceless.
Soap.com: Cheerful, colorful, modern design and great deals, especially for first time shoppers- on everything you need for kitchen, bathroom and more. It makes tedious purchases bearable, Even fun.
One Kings Lane: Like a combination between a flash sale site and a boutique- here you can find curated collections of vintage furniture and accessories, modern looks, kitchenwares, bookshelves- and more. The savings are always amazing, although the product is high quality, so they can be higher in price- $100-$150 for lamps that retailed at $400 or more), or a $450 ottoman that retailed for $875. It’s not cheap, but it’s a great way to get upscale product at accessible prices.
Innovative & Gifty
Quirky.com: A truly breakthrough concept. On Quirky.com, you can be the inventor- and have your ideas transformed into products that are sold on the site. Have an idea? Whether it’s a napkin sketch, or a fully detailed product spec- you can submit your idea to Quirky. If they choose to produce it, they’ll design, manufacture and sell it- and you get a cut of the sales. You can even earn money influencing products- vote on whether they should be designed, provide input on price and other details. And the shoppers can shop. It’s a win-win.
Poppin: One of my absolute favorites. Poppin took something boring but necessary, Office supplies- and made it fun and fashionable. Poppin’s tagline is “Work Happy!” and you can’t help but feeling so when you shop these colorful office supplies. Go monochrome and shop everything by color- or mix it up for a shock of brights. With new products added all the time, Poppin now has desk accessories in a rainbow of colors, pens, journals, folders and notebooks, techie stuff, and now furniture and kitchen accessories. You can have your entire office decorated by Poppin. Love it. Just love it.
More to come! I’m adding new favorites everyday, so be sure to check back. And reply with your favorites, so we can all see.