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Give me the text

April 18, 2015

jessonline

There is such a thing as overdoing your video content. When there’s a message I could just as easily (or more easily) scan via text- just give me the text. I can’t even count how many times I’ve clicked on an interesting link from Facebook, Linkedin or news media sites only to find that it’s a video link, and I can’t get to the content of the message unless I’m willing to wait through the ad, then sit through the video.

Video has it’s place- for entertainment, or education. But for news or content, give me text. I don’t want to have to go through it at a video’s pace- I want to see what it’s about and quickly move on.

What’s the best practice?

First, your link or image should clearly show that it’s a video- or you’re misleading me.

Second- provide the text transcript as an option.

Let the user have control over the experience.

2 Comments

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  1. Anonymous #
    April 19, 2015

    I fully agree with you!

  2. April 19, 2015

    glad I’m not the only one who thinks this. When I see am interesting headline on CNN or the WSJ and it ends up being just a video, I end up leaving the whole site.

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