October 29, 2012
Think old-school office supplies are on the way out? Paperless offices, Evernote, iPads, laptops, iPhones- there are so many ways to plug in and make your to-do’s a scheduled reminder list, your notes an archivable, searchable library on Evernote, or a quick email after a meeting. But the truth is, there are die-hard note-takers out here. There are paper lovers and pen collectors. There are those of us who are on a never-ending quest for the perfect pen, the perfect notebook- the proverbial blank page that invites and inspires and satisfies as you check off your to-do list, like no program, application or device can.
This is where Poppin comes in.
Of course, we need our technology, and we love that too. This is different. This is love at first sight.
Poppin’s tagline is “work happy”, and everything about the website reflects it. The copy is light-hearted and friendly- The people you can call for help are called “work stylists” who can set you up with a desk to love. On the Help page, the stylists are described this way:
“Each Poppin Work Stylist has been carefully chosen because they like to smile, have exquisite taste and looooove talking to people.”
The website itself is entertaining, fun and has a great design sensibility- you can shop visually by color as a secondary navigation bar at the top of the site. The copy is believable and genuine, with a sense of humor. They “pinky-promise to take any Poppin product back that does not make you work happy.”
The branding is superb, end-to-end. The package arrives with writing on the outside, and air-bubbles on the inside printed with funny quotes. You actually want to save the air bubbles- they’re that cute. And a week or two after my package arrived, I got a hand-written thank you note on a Poppin card, mentioning my specific items.
All in all, it’s a complete delight. It’s not to say we won’t keep using Evernote and iPads and laptops. But it doesn’t hurt to have a desk that makes you smile everyday. Check it out at Poppin.com.
Filed under apps, Branding, customer experience, navigation, ecommerce, Uncategorized, usability.
Tags: branding, great experience, office supplies, Poppin